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The Steam Growth Field Guide
Part I
Before launch
01. The pre-launch measurement model
02. A map of Steamworks data
03. Internal discovery on Steam
04. External traffic to Steam
05. Steam UTM Analytics
06. Measuring wishlists and store-page response
07. Measuring activity that cannot be directly tracked
08. Release and monitor
09. The pre-launch operating system
Part II
After launch
01. What changes at launch
02. Reading the launch
03. The outstanding wishlist balance
04. Wishlist cohorts and depletion curves
05. From gross sales to useful revenue
06. Turning the remaining audience into customers
07. Post-launch acquisition
08. Reviews and player response as commercial signals
09. Early Access and the transition to 1.0
10. The commercial tail
